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A double tall tale of caffeine, commerce and culture
Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.
In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.
Introduction: The Experiment
PART ONE: THE RISE OF THE MERMAID
- 1. Life Before Lattes
- 2. A Caffeinated Craze
- 3. The Siren's Song
- 4. Leviathan
PART TWO: GETTING STEAMED
- 5. Storm Brewing
- 6. A Fair Trade
- 7. What's in Your Cup
- 8. Green-Apron Army
- 9. The Seattle Colonies
EPILOGUE: The Last Drop
Nearly a century ago, mankind discovered the secrets of the perfect cup of coffee.
These eternal truths revealed themselves not through ghostly messages in the steam of a Wisconsin secretary’s cup of Yuban, but instead through a modern-day prophet of foodstuffs: Samuel Cate Prescott... Continue with Chapter One
"Starbucked is ...smart cultural criticism minus any academic gobbledygook. Mr. Clark is quite funny as he dryly sends up the excess of the corporate behemoth, and Starbucked is an entertaining, highly readable book....Full of cocktail-party-worthy tidbits." -Adelle Waldman, New York Observer
"Clark is an enthusiastic young writer who has the seat of his intellectual pants hooked on the horns of an interesting conflict." -P.J. O'Rourke, The New York Times Book Review.